White Gold
Yellow gold alloyed with white metals (nickel, palladium) and plated with rhodium for a bright silver appearance.
Definition
White gold is an alloy of yellow gold mixed with white metals such as nickel, palladium, or silver to achieve a lighter color. It is then coated with a thin layer of rhodium plating to create a bright, reflective white surface. Available in 10K, 14K, and 18K, white gold offers the look of platinum at a lower price point. The rhodium plating will wear over time and require periodic re-application.
Why It Matters for Ring Design
White gold is the most popular metal choice for engagement rings, offering a platinum-like appearance at a lower cost. Educating clients about rhodium maintenance (re-plating every 1–2 years) creates an ongoing service relationship and positions your shop as a trusted care provider.
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