Platinum
The most prestigious and durable precious metal for fine jewelry, naturally white and hypoallergenic.
Definition
Platinum is a dense, naturally white precious metal that does not tarnish or fade over time. With a purity of 95% in most jewelry alloys (compared to 58.5% for 14K gold), it is the most hypoallergenic precious metal. Platinum is approximately 60% heavier than 14K gold and develops a distinctive patina over time that many consider desirable.
Why It Matters for Ring Design
Platinum is the premium metal choice that commands the highest prices. Its natural whiteness means it never needs rhodium plating, and its durability makes it ideal for securing valuable diamonds. Position platinum as the luxury tier in your metal options to create a clear good-better-best framework.
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